4 Key Practices for Website Revenue Optimization
Today’s websites have evolved far beyond mere digital brochures; they now serve as essential pieces in a business’s playbook and powerful tools for generating and growing revenue.
However, businesses often become so accustomed to their websites that they inadvertently neglect them, often failing to invest adequately in optimizing them as potent revenue-generation tools. But how does optimization correlate to revenue generation? It’s all in the user experience.
What Do Businesses Need to Remember About Websites and Revenue Growth?
According to “The 2021 Digital Experience Benchmark” report by Content square, the average website visitor spends 54 seconds on your site. While this may sound long enough to make a good impression, the longer you take to engage the user beyond the first few seconds of their arrival, the more likely they’ll be to retreat and find another source for the information they seek.
How does website speed optimization influence conversions, and what does this mean for the people building and optimizing websites? Speed and efficiency are crucial to make an excellent first impression. You’ll know from your experience of sitting on slow, stuttery landing pages. You don’t stick around for long, right? Understanding how website speed optimization influences conversions is as simple as recognizing that faster-loading pages lead to improved user experiences, ultimately boosting conversion rates.
An easy-to-navigate site remains the best way to improve the conversion rate on websites. When your website loads quickly, a user can enter the world of your business, orient themselves, and find what they need without frustration. Clear calls to action, minimal scrolling, intuitive menus, and responsive designs dramatically affect that first- and second-impression mood.
When people realize it’s possible to translate elements of their website into increased sales, they often experience a massive “aha” moment. They can keep those moments rolling if they can learn how to build website revenue optimization into their overall content strategy, using it as a hub tactic around which other blog posts, guides, and informational content can thrive.
How to Increase Website Revenue in 4 Steps
The revenue-building potential of an e-commerce website is vast and varied, requiring sensible steps to kickstart your plan. Here are six best practices you can use to make website revenue optimization part of your daily process as a business.
- Imagine the customer’s arrival.
Many businesses make the mistake of focusing on their own goals when designing their webpages. Instead, conceptualize the site from a customer’s lens to help them convert. Is it more important to push your latest product line or to streamline the checkout for busy customers to save them time? The latter is the correct answer for website revenue optimization. Your website should present the visitor with just what they need at that moment, whether that’s information to help them understand how a product will solve their problem or a high-resolution image to help them imagine owning the product.
- Chart your course with data-driven goals.
While your website experience should be about the customer, you also want to connect it to your business goals. This is how revenue is born. Your goal could be to improve the conversion rate on websites or to engage a particular target audience segment. Once your goals are clear, leverage data to capture user behavior and website interactions. You can also add customer segmentation based on demographics, behavior, preferences, or any categories that help you tailor and personalize marketing efforts.
- Boost productivity with automation.
A website can be costly if you must complete tasks manually. Free up your team and cut costs by finding patterns in your marketing workflow and automating where possible. For example, customer relationship management software, such as HubSpot, Salesforce, and Mailchimp, can help segment audiences to make automation easier. Dynamic Yield or Parse.ly can supply personalized recommendations. Optimizely is a valuable tool for A/B testing, and Google Optimize can help with ongoing website optimization.
- Stay ahead with continuous monitoring.
We have worked with many e-commerce businesses that needed further understanding of what’s happening within their own websites. Without analyzing their customer journeys, they didn’t know where and why customers lost patience. If you want to know how to increase website revenue, perform a site audit for user experience and security for vital clues. Analyze conversion paths to identify where users drop off or encounter obstacles and avoid costly or churn-inducing issues, such as poor load times or broken links.
Website revenue optimization may be easier to achieve than you think. No matter your goal, always start with the customer. Ask yourself: How are they arriving at and navigating your site? Are they finding what they need, or are they puzzled and frustrated? Observing and attentively listening to your audience’s needs will provide the insights required for effective optimization.
With Landmark Business Services as your guide, website optimization couldn’t be easier. If you aren’t sure where to start or are looking for an experienced team to help you create something new, contact Landmark today to find out more. With our experience in WordPress and website migration and maintenance, we’re here to support your digital platform for a better customer experience.